COTT SPINS A WEB! SPIDER-MAN 3 SOFT DRINKS LAUNCH ACROSS THE U.S.
Fri, May 11, 2007
PRESS RELEASE
Cott Corporation, the world’s largest retailer brand soft drink provider has launched Spider-Man 3 soft drinks in partnership with Wal-Mart. The special product line ties in to Columbia Pictures’ Spider-Man 3, which shattered box office records in its opening weekend and is currently playing in theatres nationwide.
Cott has launched three flavors of the beverage in 12-pack 8 oz small portion cans. Green Apple, Blue Raspberry and Orange Spider-Man 3 sodas, under license from Spider-Man Merchandising L.P., are available in all Wal- Mart stores across the U.S. The products have 33% less sugar than regular soft drinks and are fortified with eight vitamins and minerals, satisfying both moms and kids alike.
“Our license agreement for the Spider-Man 3 brand is another example of Cott’s successful focus on innovation and customer partnership,” said Brent Willis, Chief Executive Officer of Cott. “Spider-Man is one of the world’s top character franchises. This is a great seasonal addition to a retailer’s beverage program and demonstrates our ability to support brands with exceptional products and packaging.”







Leave a Reply